Persuasive Essay Topics For Health

<h1>Persuasive Essay Topics For Health</h1><p>The convincing exposition subjects for wellbeing has gotten progressively significant as of late. The US government has another medicinal services charge that will require all residents to have some type of health care coverage inclusion. Another large worry in the United States is the way that we are on an eating fewer carbs pattern, and the pace of weight is expanding. These components consolidated will require an expansion in the quantity of human services experts in the country.</p><p></p><p>The most ideal approach to compose an influential article theme for wellbeing is to utilize humor and your character to persuade your crowd. You can show yourself how to utilize humor in influential expositions and that can assist you with impressing your crowd. Composing for yourself can be extremely troublesome and you will require a ton of training to have the option to make it work. In any case, in the event that you can compose and introduce your thoughts in an engaging way, at that point you can persuade others that you are an incredible writer.</p><p></p><p>When you are composing enticing exposition subjects for wellbeing, you have to give them the feeling that they can find support with their medical issues. One approach to do this is to portray the advantages of medical coverage. These articles are extremely ground-breaking since you can get individuals to make a move, however they will likewise feel like they can make a move and access quality social insurance. Moreover, it will cause them to feel great about their wellbeing. This can hugy affect the protection premiums that individuals pay.</p><p></p><p>You should make reference to in your paper the entirety of the manners in which that you accept that the social insurance framework is imperfect. Ensure that you incorporate each part of the issue that you can consider. You ha ve to tell your perusers how the legislature or the insurance agencies need to change their arrangements with the goal that individuals can be dealt with appropriately. A portion of the subjects you can utilize incorporate medical coverage misrepresentation, costs that should be brought down, giving more cash to social insurance suppliers, and the requirement for the legislature to step in and control the medicinal services industry.</p><p></p><p>Once you have secured the advantages of human services and the requirement for the administration to step in, you have to explain to your perusers why medicinal services is significant. You can discuss the significance of clinical advances and how we are at risk for losing them. You can likewise discuss the motivation behind medication and how we use it for treatment and illness prevention.</p><p></p><p>One of the most ideal approaches to explain to individuals why they should think about your wellbeing is to disclose to them an individual encounter. An individual encounter is the ideal method to tell your perusers how they can support you. In the event that you disclose to them that you have a sickness, reveal to them how the disease influenced your life and why you have to have treatment.</p><p></p><p>The primary concern that you have to recollect when composing a powerful exposition subjects for human services is to be as bona fide as could reasonably be expected. You would prefer not to appear to be some kind of quack. You will likewise need to guarantee that your article is exact. You will need to be as precise as could be expected under the circumstances. In the event that you need to clarify the idea of medicinal services to somebody who has never known about it, at that point you have a problem.</p><p></p><p>Remember that utilizing convincing exposition subjects for wellbeing isn't equivalent to composing a proposal paper. The points you compose must hold some esteem. On the off chance that they don't, at that point you will have burnt through a ton of time and exertion. Utilizing cleverness can likewise have an emotional effect in the manner your crowd takes your exposition and the last outcome.</p>

Innocence of Children in Hawthornes The Scarlet Letter...

Innocence of Children in Hawthornes The Scarlet Letter In The Scarlet Letter, Hawthorne does an admirable job of expressing the true nature of his characters. Nowhere in his story is this more obvious than in his portrayal of the children. Children, in their innocence will say or do anything, for unlike adults, they are not constrained by societal expectations. They are oblivious to most manners and politics and therefore, are less reserved than the adults when it comes to questioning things or speaking their mind. Pearl, the leading child in the novel, is an excellent example of childish innocence combined with almost preternatural perception. Her willpower and imagination make her a blessing and a curse to her mother, who†¦show more content†¦Also, Pearl has a strange attachment to the scarlet letter. As a baby, she would reach out and try to grab it on her mothers breast (Hawthorne 87). She seems to innately realize that it has great significance, but when she confronts Hester about it, her mother lies to her, telling Pearl that she wears it because of its beautiful gold thread. This scene shows an excellent example of innocent curiosity from Pearl, and Hesters lying because of societal regulations (Hawthorne 164). In the Puritan community, secrets are not revealed or shared with others. Dimmsdale, whose emotional burden saps his strength, cannot bring himself to take the weight off his shoulders by telling his secret to the community (Hawthorne 130). It was simply not done. Once a secret was out, however, everyone in the community knew about it immediately (Hawthorne 45). Hester cannot even bring herself to tell her own daughter the true reason for the scarlet letter upon her bosom. Children, although raised in the same society, knew nothing about these unspoken rules, and did not learn of them until they had gained maturity. The children in The Scarlet Letter also, have a kind of mischievous intelligence and cruel nature. The village children, who know the significance of the scarlet letter, but in many cases, do not fully understand it. They observe that the adults treat Hester withShow MoreRelatedScarlet Letter Sin Essay1093 Words   |  5 Pagesabide by. In Nathaniel Hawthorne’s novel, The Scarlet Letter, Hester Prynne commits a sin by sleeping with the town’s minister, Arthur Dimmesdale. At first, Hesters daughter, Pearl, acts as a constant reminder of her sin. Later, Pearl is transformed into a symbol of innocence. Finally, Pearl redeems Hester from her sin. In Nathaniel Hawthorne’s, The Scarlet Letter, Pearl is recognized as a symbol of sin, innocence, and redemption. Hawthorne demonstrates in The Scarlet Letter how Pearl is a symbolRead MoreNathaniel Hawthornes The Scarlett Letter Essay1269 Words   |  6 Pagesseven-year-old children. Puritans, as it turns out, are skilled in the nomenclature of rejection, up to and including the child of an adulteress. Pearl Prynne, named for her worth to a mother who sacrificed everything for her daughter, is one such receiver of unjust criticism in her society. At first glance an unruly or even wicked girl, Hester’s daughter reveals herself to be the personification of excellence in the eyes of her literary creator. Through the portrayal of The Scarlet Letter’s PearlRead MoreRomanticism And Nathaniel Hawthorne s The Scarlet Letter1461 Words   |  6 PagesRomanticism and Nathaniel Hawthorne’s The Scarlet Letter Literary Romanticism was a literary movement that started in Europe toward the late 1700’s and reached America in the early 19th century just in time for its peak years. Originally sparked by the Industrial Revolution, it was a response to the political and social conditions of the time as well as a challenge to the new type of scientific exploration and rationalization of everyday life. Writing that was grand and inspired great feeling andRead MoreScarlet Letter Theme Essay823 Words   |  4 Pages they all need at least one to give them a purpose and direction. Several themes appear in Nathaniel Hawthorne’s novel The Scarlet Letter, including those of consequences for sin, sympathy, and the nature of evil, and as a result, the book takes on greater meaning because it encourages readers to study and interpret those themes. The most apparent and recurring theme in The Scarlet Letter is that sin and consequences are unavoidably connected, represented by Hester Prynne’s adultery and resultingRead MoreScarlet Letter Essay On Nature1175 Words   |  5 PagesSkylar Bowyer October 24, 2017 Mr. Bernstein Scarlet Letter Essay Albert Einstein, a famous theoretical physicist, once said, â€Å"Look deep into nature, and then you will understand everything better.† Nature reveals much more to the human eye than many people realize. By looking deep into nature, one can find the inner workings of the universe and the simplicity of life. The Puritans and other main characters in Nathaniel Hawthorne’s The Scarlet Letter did exactly this. Within the novel, readers witnessRead MoreThe Symbol Of Pearl In The Scarlet Letter, By Nathaniel Hawthorne1414 Words   |  6 Pages Nathaniel Hawthorne’s The Scarlet Letter exhibits 17th century Boston, Massachusetts and the puritans’ lifestyle through the story of Hester Prynne and her sin. Society casts Hester out for her sin of adultery by making her wear a scarlet ‘A’ on her bosom. Hester commits adultery with another man, and later gives birth to a baby girl, Pearl. Although Pearl at first seems to be just the child of Hester and is a supporting character, she later becomes a significant part of the novel and is a prominentRead MoreSymbolism In The Scarlet Letter1101 Words   |  5 Pages Scarlet Letter Symbolism Essay Nathaniel Hawthorne was a writer in the 1800s, an anti-transcendentalist, and the great-nephew of John Hathorne, a judge in the Salem Witch Trials. Hawthorne is obsessed with Puritanism and, due to being obsessed, bases all his writings on Puritan towns. All of his stories take place in New England in the 1600s, before the Salem Witch Trials; The Scarlet Letter is one of these stories. In his novel, The Scarlet Letter, Nathaniel Hawthorne uses the symbolism of theRead MoreAnalysis Of Nathaniel Hawthorne s The Scarlet Letter1371 Words   |  6 PagesAlex Khosla Peritz, C Block October 31, 2014 A High Price to Pay Everything in life comes with a cost, be it a cost that can be paid with money or a cost that cannot be remedied in the physical world. In Nathaniel Hawthorne’s The Scarlet Letter, Hawthorne illustrates the high cost of identity and selfhood in society. Through the protagonist Hester Prynne, Hawthorne reveals the societal standards regarding chastity and sin that drive the high cost of identity and selfhood in society and their relationRead MoreImperfection In The Scarlet Letter1098 Words   |  5 PagesWitch Trials. Hawthorne is obsessed with Puritanism and, due to being obsessed, bases all his writings on Puritan towns. All of his stories take place in New England in the 1600s, before the Salem Witch Trials; The Scarlet Letter is one of these stories. In his novel, The Scarlet Letter, Nathaniel Hawthorne uses the symbolism of the Wild Rosebush, Hester’s Cabin, and the sunlight and the forest to contribute to the overall theme of imperfection. To begin, Hawthorne uses the Wild Rosebush to contributeRead MoreThe Scarlet Letter By Nathaniel Hawthorne1795 Words   |  8 Pages The children In Nathaniel Hawthorne’s The Scarlet Letter play a major role in the Puritan society. With their honest opinions of Hester and Pearl, the children are presented as more perceptive and more honest than adults. Due to their innocence, children are capable of expressing themselves without constraints; there are no laws or regulations that they are bounded by. As an adolescent go through the stages of life and grow older, they begin to be more conscious of the how they act as they are more

The Dos and Donts of Writing Annotated Bibliography

<h1>The Do's and Don'ts of Writing Annotated Bibliography </h1> <p>It's conceivable to likewise utilize this APA group book index at no expense. An ordinary book reference is only a rundown of source references. The APA Annotated Bibliography is a genuinely itemized and handy format, which offers not simply the example of the explained reference index that is in the way of APA however what's more the specific remarks and notification on every single point. </p> <p>An comment is something other than a concise diagram of a report, book, Web webpage or other kind of distribution. It should give enough data to cause a peruser to conclude whether to peruse the total work. It is a concise outline of the substance of the source, concentrating on the fundamental contention and the most significant focuses. From that point forward, a brief comment must be composed that sums up the degree and focal subject of the report or book. </p> <p>For model, an explanation could flexibly a diagram of the source just, or it may likewise offer some additional assessment of that material. To make a commented on catalog, you should be in a situation to sum up the source. You simply include the negligible measure of data which would allow the watcher to find the source in your explained list of sources. Drop down two lines following your bibliographic reference and start your comment. </p> <p>Check with your educator to look at what is vital for your task. In that example, you'll either need to pick your educator's cerebrum a piece to discover what she needs or use intimation words from the task itself to procure a decision. Additionally, the strategy for composing can incidentally get monotonous. A sonnet on the contrary hand is a sort of composing that takes the character of a melody and a discourse and it's practically rhythmical for the most part and generally figurative showing diverse proper components in cluding a stanzaic structure, rhyme and meter. </p> <p>The standard and value of your list of sources will be dependent upon your combination of sources. Presently you know about how to form an explained reference index section! You may observe an explained list of sources is typically used to keep a record of the entirety of the books close by their compact depiction. Using an example commented on list of sources for your composing will furnish you with a guide on the measures you should take notwithstanding the structure of the paper. </p> <p>The book presents the latest accomplishments in the order of nervous system science and the human cerebrum. Presently you're prepared to begin composing your own one of a kind commented on book reference. A sonnet might be a totally free structure. To effortlessly see how to make a significant examination out of a sonnet, use a significant investigation test as your composing guide. </p> <p>The word diagnostic pieces of information you into the idea that you have to rate the sources you're working with and offer some sort of evaluate. One explanation for refering to sources and incorporating a general book index is with the goal that you may demonstrate you've finished some substantial concentrating to back up your contention and cases. You're presently educated about the standards of composing an explained list of sources! There's, therefore, the phrasing in the new. </p> <h2> Writing Annotated Bibliography - Is it a Scam?</h2> <p>Anyway, you can peruse the tributes of our customers. In our business, you will gain proficient composing administrations. You'll get among the absolute best composing administrations online.</p> <p>The examine is the troublesome part. Evaluative explained reference indices accomplish more than just summing up, they give basic examinations. To have a system, inquire about. </p> <p>Your depiction of sources' substance will change with respect to profundity, contingent on your motivation and your perusers. Rather, it supplies general insights concerning what kinds of inquiries or issues are managed by the activity. The genuine people profoundly acclaim our paper help site. In any event, when you should utilize commented on reference index layouts in Word as helps to help you, that doesn't follow that the activity of composing is done. </p>

Argumentative Essay Topics

Argumentative Essay TopicsArgumentative essay topics are important in order to get good grades. Without an interesting topic, you won't have the opportunity to add your unique perspective to your overall essay. These essays need to be provocative and engaging in order to stand out from the rest of the competition. In this article, I will discuss some different argumentative essay topics that you can use.The first thing you should do is think about what personal experiences you want to touch on in your essay. As you research more about what you want to write about, you may find out that you don't really have any personal experiences. This is a common dilemma for many people. If you are going to write an argumentative essay, then it is best to steer clear of personal experience at all costs.The next thing you should do is decide on a topic that is interesting. Once you know what your topic is going to be, you can start writing an essay on that topic. By researching what others have wri tten about the topic, you will learn how to write a good argument. People are always hungry for new and interesting topics to write about. If you research some other arguments that have been written, you will come up with more ideas than you could ever have imagined.One thing that you should avoid doing is writing your argument as if you were trying to make a personal opinion about the subject. Arguments are written as facts and opinions are written as ideas. You should treat your essay as if you were writing it for a class assignment or as a review of the best articles on a particular topic. You should be able to express your opinions with confidence. Never try to use your opinion to sway the reader into agreeing with you.What is the best way to write a good essay? Well, the best way to write a good essay is to write as objectively as possible. If you use your personal experiences to sway the reader to agree with you, then they will not take your argument seriously. Always follow p roper grammatical rules when writing your essay. One of the most effective ways to write an interesting essay is to write from a point of view that is unbiased.Remember that you will never be able to please everyone. It will help to write several drafts before you ever submit your essay. It will also help to read the same essay being written by someone else to gain a better understanding of how it should be written. Try to find a topic that you truly enjoy writing about. By doing this, you will be able to make it interesting.While you are writing your essay, keep the overall theme of your essay in mind. If you are going to write an argumentative essay, it is best to write from a point of view that is unbiased. When you focus on a particular topic, your essay will be less likely to seem repetitive. Try to stay away from using personal experiences to sway the reader to agree with you. Remember that you are trying to write an essay on a specific topic.By following these tips, you will be able to write an interesting topic for your argumentative essay. Make sure to research a number of topics before you get started. With a little research, you will be able to write an interesting essay that will challenge you as well as impress your reader.

Analytical Essay Writing Service - Advantages and Disadvantages

Analytical Essay Writing Service - Advantages and DisadvantagesAn analytical essay writing service can be an excellent tool for college students looking to write a decent grade. However, this article will discuss the advantages and disadvantages of using a writing service.The first thing to consider about a writing service is that you will not have to do any work yourself. No more tasks will need to be done. The focus will simply be on the analytical essay topic and the services provider will be there to help you out.The service will handle all the basic tasks for you like writing the essay, editing it, and proofreading it. There are no more tasks that need to be done because they are already done by the writing service. This is the advantage of utilizing a writing service.The service also has the ability to give you creative control over your writing and that is an important point to keep in mind. You can control everything from the grammar and spelling to the subject matter of your essay.It can even be difficult to get the essay to come out properly when it is your own. With a writing service you will be able to delegate all the tasks that need to be done to them. You can simply say goodbye to any particular tasks and leave it up to them to handle them.The major advantage of utilizing a writing service is that you will be able to write your essay in an environment that you are comfortable with. As long as the writer has an understanding of your needs and what you expect them to do, you will find the experience an easy one.Analytical essay paper writing service can help students finish their coursework faster by giving them a working solution to their problems. They can do it in a different environment without having to go back to a classroom every day. This is one of the most valuable benefits of a service such as this.

In the News Pricing of Milk Free Essays

This year so far milk sales have decreased and dairy farmers are stuck with large amounts of inventory that they can’t do anything with. This called for them to lower the price of the milk to under three dollars a gallon in hopes that people would buy more milk. The content of this article is relevant to the class because it covers supply and demand. We will write a custom essay sample on In the News: Pricing of Milk or any similar topic only for you Order Now In addition to this it also covers business strategy. Ultimately dairy farmers were making a lot more money in 2014 because there was a very high demand for milk. When milk ales decreased the dairy farmers were left with inventory that they could not do anything with. At this point they had to make a decision to try to save some of the inventory they had left over. In regards to food products It’s a little different compared to items that do not have a sell by date. Milk expires after a certain day and it can no longer be sold. For this reason the dairy farmers and retailers were forced to cut costs to try and get more people to but more milk. This could ultimately fix their overstock problem. By lowering he cost they were hoping that people would buy more milk. If people purchase more milk it can potentially help them get rid of left over inventory. This can also be bad for dairy producers because it they are losing money on every gallon of milk they sell. If they purchased more heavy machinery and hired more workers they may have to lay people off due to plummeting costs. How to cite In the News: Pricing of Milk, Papers

Porters generic strategies

Introduction Porter’s generic strategies were designed to explain how firms achieve competitive advantage. Numerous industries have applied the three generic approaches, and thus illustrated that Porter’s model was accurate in explaining how firms become successful in their industries. Nonetheless, a few exceptions do exist.Advertising We will write a custom essay sample on Porter’s generic strategies specifically for you for only $16.05 $11/page Learn More Explanation of the model Firms may adopt one of three generic strategies: cost leadership, differentiation or focus. Cost leaders are organisations that sell their goods or services at the lowest price in their industries. Companies can become cost leaders by acquiring and continually investing in capital so as to create or sustain a large market share. High capital investments also create large economies of scale that allow firms to minimise unit costs of production. As a result, these businesses can pass on production savings to their consumers through low prices. They need to keep up with the latest developments in technology in order to control process-related expenses. Many cost leaders also have closely monitored overhead. They tend to reduce labour costs through commission-based pay. Others can negotiate low prices for raw materials with their suppliers. Organisations may choose cost leadership because it can protect them against powerful buyers and suppliers. Furthermore, it hampers potential entrants from entering the market because they cannot match their economies of scale. The differentiation strategy refers to provision of unique services or products to one’s clients. Some organisations may achieve differentiation through addition of certain qualities in their products. Others may simply work on brand perception while some may dwell on product design. Even the use of technology can become a source of differentiation. Companies may choose such a strategy because it allows them to enjoy high profit margins. Customers tend to be loyal to differentiated firms, so they hardly pay attention to price adjustments among competitors. Differentiation also reduces buyers’ choices hence their power over the concerned firm. In order to achieve this feat, companies need to invest heavily in research and development. They should also market their services or products effectively. In other words, they need to communicate to consumers the exceptional qualities of their products. Differentiated firms ought to have a fixed pay structure that enhances employee loyalty. Innovation and creativity are central features of this strategy. However, businesses in this category do not enjoy a large market share because the strategy focuses on exclusivity.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The last approach is called the focus strate gy. Here, a company tailors its products or services to one market group. It can select a particular market segment on the basis of its geographical location, product preference or demographic factors. In this category, organisations can either be cost-focus strategists or differentiation-focus strategists. When they select one of the latter, then they can create competitive advantage in their industry. Porter (1980) explained that firms cannot select a hybrid of the three strategies and still be successful. The generic strategies are contradictory in nature, so trying to implement more than one of them would cause firms to be stuck in the middle. For instance a company that wants to pursue both cost leadership and differentiation would need to cut down on overhead, but still invest in research and development. Achieving these two objectives simultaneously would be close to impossible. Such firms have to contend with low profits because they lack the features needed to compete with low cost competitors or differentiated organisations. They also confuse customers who cannot identify one distinct feature about them. Unless a company employs different generic strategies across very separate and distinct business units, then it would not succeed in using a hybrid model. Application of Porter’s generic strategies in various industries Companies in the hotel industry have applied Porter’s generic strategies successfully and those who have not have ended up recording immense losses (Bordean et al. 2010). In the hospitality industry, companies achieve cost leadership by offering only basic services. They focus on attracting a large market segment by keeping their rooms inexpensive. Perhaps one of the most popular strategies pursued in the hotel industry is differentiation. Companies may provide unique services such as wifi access, transportation from the airport, superior room furnishing and many more to create value. They eventually let travellers and v isitors know that their services are superior, which leads to business success. In the hospitality industry, most firms choose to pursue a differentiation focus strategy rather than a cost focus strategy because it is difficult to meet the needs of a certain market segment without some form of differentiation. Some hotels have achieved this through focus on elite clientele, married couples or Islamic clients. Bordean et al (2010) carried out an analysis of the Romanian hotel industry by administering questionnaires to 69 hotels in the country. They had 26 strategic practices that participants needed to select. These findings would then be classified as cost leadership, differentiation or focus strategies.Advertising We will write a custom essay sample on Porter’s generic strategies specifically for you for only $16.05 $11/page Learn More The researchers found that several hotels utilised the differentiation strategy through brand identification, superior staff experiences as well as provision of certain technological advantages. They also found that others used the focus strategy by offering speciality services and establishing a strong reputation of excellence in the industry. Cost leadership was not found to be a strong strategy among most hotels because clients frowned upon cost-cutting measures. In essence, these findings support Porter’s assertions concerning the unfeasibility of hybrid approaches. Various industries have different manifestations of the three generic strategies because of the inherent characteristics within them. As described earlier, the hospitability industry rarely has firms that pursue cost leadership because of the nature of demand in that sector. However, other industries may be more inclined to cost leadership than others. Alternatively, they may depict differentiation strategies in different ways from other service industries. One such case is the health service industry. Lamont et al. ( 1993) found that differentiation in hospitals occurs through use of technologically sophisticated services, expansion of the nature of services offered and provision of rare services. For instance, hospitals with cardiac catheterisation laboratories and lithotripters are differentiated through the use of technological sophistication. Hospitals with rare services include those one that provide alcoholism services, birthing rooms or burn care. Conversely, hospitals may also pursue cost leadership by cutting down on their expenses. If the total operational costs per bed and the salary adjusted for each patient is low, then one ought to classify that hospital as a low cost facility. When Lamont et al. (1993) measured the financial performance of all hospitals (total margin and net operational revenue); they found that muddling organisations were the least profitable. These were companies who neither had low cost strategies or differentiation. Experts suggest that differentiated hospital s are better suited to discontinuous environment because differentiators give customers unique service. They use new technologies or foresee customer reactions and tailor services to meet those new needs. In a dynamic environment where factors alter frequently, hospitals pursing a differentiation strategy will be better able to cope with unpredictable occurrences. Cost leaders, on the other hand, thrive in predictable environments.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A dynamic environment creates diseconomies of scale and undermines attempts at cost control or efficiency. Furthermore, if the institution’s environment changes then the institution should consider changing its generic strategy. In the healthcare industry, firms’ strategic options are not curved in stone. They can be oriented to fit their environment. However, if a hospital already has a proper organisation-environment fit, then there is not need to alter its Porter generic strategy. Torgovicky et al. (2005) also carried out a study in the healthcare industry. They collected performance data from the Israeli ambulatory health care system, and compared this with the generic strategies pursued by the different businesses. It was found that organisations that did not fall neatly into any of the three categories were not financially viable. These findings further supported the assertions made by Porter. In the airline industry, one can also find instances of the Porter gen eric strategic models across the board. Cost leaders work by offering no frills; they only provide standard services. A good example of such an airline is Britain’s Easy Jet. The company merely provides clients with a seat and leg room, and thus cuts down on costs. It then eliminates the need to charge customers for any extra features. The strategy has built a large market share for the company and this has also increased its high income streams. Differentiators in the airline industry aim at providing additional features such as a diverse and satisfying menus, strong customer service and personal television viewing. Focus strategies in the airline industry are manifested through various ways. Some may dwell on offering differentiated flights in small airports. Alternatively, others may choose to fly to local destinations and may offer their services as low costs (Peters 2008). Several consumers in the airline industry will not pay high prices for short-distance flights. Cons equently, cost leaders have taken advantage of this situation and dominated short-distance flights. Some airlines have suffered tremendously owing to poor application of the Porter generic strategies. British Airways recorded losses of approximately 300 million pounds owing to its insistence on offering frills in short distance flights. One may liken frills to differentiation generic strategies because consumers must pay more for certain in-flight perks. Conversely, short distance flights may be likened to the cost leadership strategy. Therefore, British Airways was trying to pursue two simultaneous strategies in this business unit, and failed dramatically. The company has since learnt that the two approaches should be separated in order to foster financial sustainability. Perhaps one of the most obvious depictions of Porter’s generic strategies is the basic industrial goods sector, such as steel making (Bennet Cooper 1979). It is preferable to employ cost leadership strateg ies in this sector owing to a number of reasons. First, the steel industry has minimal opportunities for differentiation. The goods being prepared are quite basic and will eventually be used to make other commodities. Therefore, organisations are only left with process manipulation as the only way of maintaining a competitive advantage. The steel making industry often relies on the use of technology in order to boost production processes; this is a symptom of cost leadership. One of the ways in which these companies have reduced production costs is through computer inventory systems, which ensure that no company resource goes to waste during manufacture. Steel makers also work hard to ensure that their purchasing, and sales management techniques are in order. This would ensure that they produce their goods at very low prices. The companies also struggle to improve economies of scale through joint ventures because the overall outcome is plain steel. Sometimes joint ventures may occur between firms within the same supply chain. In other words, vertical integration of suppliers and manufacturers often takes place in the steel industry. Companies that engage in these joint ventures aim at minimising the cost of acquiring raw materials like iron ore or steel shreds. The high capital investments in basic industries also explain why price wars are common in the industry. Since organisations invest so much in opening up their businesses, then they try as much as possible to cut down on costs. The same strategies in the steel industry are also applied in other industries such as aluminium, plastic or paper. Such organisations do not diversify their goods, so the only option available to them is the price alternative. Weaknesses of Porter’s generic model While Porter’s strategic model may have garnered wide application in a number of industries, reports also shows that some industries or organisations do not follow Porter’s recommendations to the le tter. It is possible for firms to become cost leaders through the use of differentiation. A case in point is the automobile industry. General Motors was recognised as a cost leader even during the same decade that Porter created the generic strategy model. However, consumer reports also indicate that the company’s large luxury vehicles were the preferred consumer brand between 1976 and 1982. Similarly, the organisation’s midsize compact category was also at the top of their list between 1977 and 1982 (Datta 1996). The compact and large luxury automobile was one of the most profitable car segments at the time. These findings illustrate that General Motors differentiated its product offerings despite being a cost leader. Its profitability came from its perfection of the two models and its pursuance of low prices. Some firms may pursue more than one generic strategy, albeit at a milder level with one of them. The latter assertions are supported by numerous studies; one su ch example was a research done by Chan and Wong (1999). The two authors sought to examine the relationship between the competitive strategies adopted by organisations in the banking sector and their performance. They found that companies with multi-strategy approaches were more financially successful than the ones who only chose on of Porter’s three generic strategies. Chan and Wong (1999) explained that these strategies were possible because those banks had ample resources to synergise seemingly incompatible generic strategies. The organisations achieved this feat because they had strong organisational capabilities. Most of their managers were committed to their companies and carefully analysed the relationship between business activities and the organisational system. Porter argued that firms may choose to pursue differentiation or cost leadership in order to garner success. He treats these two approaches in an equal manner and believes that they can both provide tangible r esults for companies that select them. However, some analysts have found that differentiation is a superior strategy to cost leadership. Customers and their perception of quality within a certain company make a company more competitively placed than a cost leader. This explains why many US-based firms in the electronics industry became bankrupt. They failed to innovate and paid minimal attention to the quality of their commodities. Differentiation is superior to cost leadership because it is more focused towards customer needs. These firms listen to their buyers and are keen on using technology or any other means needed to meet consumer needs. According to Porter, differentiation is not well suited to low cost. However, this statement may not always be true. Differentiation is often associated with high quality and value creation. Nonetheless, in an attempt to meet consumer demands through quality improvement, some companies may end up minimising costs, which may be passed on to con sumers through lower prices. For instance, in 1997, Toyota wanted to improve its Camry model by increasing its speed impact. However, after achieving that objective, the company found that the product had fewer parts and thus better performance (Krebs 1996). In the mobile phone industry, companies instated quality assurance procedures in order to boost mobile device performance. However, these quality processes, which were differentiation strategies, ended up reducing costs of the products. Therefore, differentiation and low costs may work hand in hand, contrary to Porter’s claims. Conclusion Porter’s generic strategies have an impact in numerous industries across the board. Most of these organisations tend to have low levels of differentiation and are relatively secure industries. However, other firms may challenge the assumptions in Porter’s model when they exist in dynamic industries such as international banking. References Bennet, R Cooper, R 1979, ‘ Beyond the marketing concept’. Business Horizons, June, p. 76-83. Bordean, O, Borza, A, Razvan, N, Catalina, M. 2010, ‘The use of Michael Porter’s generic strategies in the Romanian hotel industry’, International Journal of Trade, Economics and Finance, vol. 1 no. 2, pp. 173-177, Chan, R Wong, Y 1999, ‘Bank generic strategies: does Porter’s theory apply in an international banking centre?’, International Business Review, vol. 8 no 5, pp. 561-590. Datta, Y 1996, ‘Market segmentation: An integrated framework’, Long Range Planning, vol. 29 no. 6, pp. 797-811. Krebs, M 1996, ‘1997 Toyota Camry: Indeed, less is more’ New York Times, 26 October, p.15. Lamont, B, Marlin, D, Hoffman, J 1993, ‘Porter’s generic strategies, discontinuous environments and performance: A longitudinal study of changing strategies in the hospital industry’, Health Services Research, vol. 25 no. 5, pp.623-64. Peters, K 2 008, ‘Generis strategies: A substitute for thinking?’ The Ashridge Journal, Spring, p. 1-5 Porter, M, 1980, Competitive strategy: Techniques for analysing industries and competitors, Free Press, New York. Torgovicky, R, Goldberg, A, Shvarts, S, Bar, D, Onn, E, Levi, Y, Bardayan, Y. 2005, ‘Application of Porter’s generic strategies in ambulatory healthcare: a comparison of managerial perceptions in two Israeli sick funds’, Healthcare Management Review, vol. 30 no. 1, pp 17-23. 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